Keystone had long been recognized as Colorado’s premier family ski resort, but the brand had lost momentum and sales were slipping. I helped redefine its purpose and positioning to better connect with guests while reigniting employee enthusiasm. Together, we developed a fully integrated campaign spanning social media, digital billboards, vehicle wraps, and more. The result was a major increase in guest satisfaction, stronger social engagement, and national recognition as the #1 family ski resort by USA Today, OnTheSnow.com, and Forbes.

Billboards, Signage, Vehicle Wraps, Social Media, Flash Talking