I was brought in to create a new brand identity and website for Wakefield, a financial advisory firm with two distinct audiences: high-net-worth individual investors and financial planners seeking trusted product solutions. The challenge was to build a cohesive brand system that unified both divisions while clearly communicating their unique strengths. This included developing a modern visual identity and designing two tailored websites that elevated Wakefield’s presence and credibility across both markets.

Web Design & Development, logo Design, Brand Guidelines, PPT Templates